Voya “Butterflies"

Director: Cole Webley          Agency: BBDO          Production Company: St. Cloud

To help launch the newly branded savings company, Method artists painted a beautiful visual story using CG creatures: a caterpillar that forms a chrysalis, then breaks out to reveal an origami butterfly created from an orange dollar bill. The butterfly interacts with talent and its surroundings until it’s joined by a kaleidoscope of butterflies that from the word VOYA.