Director: Marcus Söderlund Agency: 72andSunny Production Company: Reset
Illustrating the tagline “be a powerful force,” Method artists built a visually striking, mystical connection between humans and nature for this pair of spots. “Anthem” incorporates digital matte paintings of a magnetic thunderstorm combined with CG fog, rain, and fire, while “Swimmer” includes CG waves and foam crashing against the rocky shore.
Gong Myung Lee
Tom Poole (Company 3)