Director: Ben Tricklebank Agency: M Unlimited Production Company: Tool of North America
These spots showcase the slick UX of the Microsoft Surface through high-end projection walls, as furniture designer Brodie Neill and engineer Xyla Foxlin put the laptop through its paces. Method created VFX and other CG elements for the projected footage captured on set, and later created fully CG panels as needed to make the three-walled projection screen appear translucent in the final spots.
Sr. Creative Director:
Tim Masick (Company 3)