Agency: David & Goliath Director: Nicolai Fugslig Production Company: MJZ
Kia 'Beachcomber' from creative agency David & Goliath and director Nicolai Fugslig concerns a beachcomber, who makes use of a beautiful 2023 Kia Sportage X-Pro SUV with all-wheel-drive and a custom drag rake to clear a beach of trash and create an environment for endangered sea turtles to nest.
Method Studios played a significant role in creating the spot’s beautiful imagery by building the all-3D-CGI turtles as well as matte paintings and sky replacements and performing all the compositing work. The resulting photorealistic images are both beautiful in their own right and also highly thought provoking.
Executive Creative Director: