Director: Rupert Burton Client: AICP
Method’s design team created the film that opened the 2016 AICP Show, developing the concept of a character that embodied creativity; dancing avatars created with procedural art. Artists developed 50 texture effects and custom algorithms to execute them and a CG environment with lighting and camera setups and textures. The film was then re-cut to a new track, Major Lazer’s “Light it Up” and posted online, where it garnered 100M+ views, drove downloads of the song and views for the artists, and went on to be recognized with awards, significant media coverage and re-posting worldwide.
Creative Director:
Jon Noorlander
Art Director:
John Likens
Producer:
Adrienne Mitchell