Suggested results

No results available

GE Store

Agency: BBDO          Production Company: Method EXP

Demonstrating how VR is ideally suited to building understanding of complex ideas, the GE Store experience invites people to explore how the company’s technology initiatives combine to inspire and empower breakthrough collaborations that benefit society at large. Method EXP devised and refined concepts and storylines, modeled CG assets, built 3D models based on real-world GE technologies, modified high-res assets to run at the necessary frame rate for VR, and devised clever interactivity for this hands-on educational tool.

GE Chief Creative Officer: 
Andy Goldberg