Agency: Edelman Production Company: Method EXP
Leading up to the 2016 Rio Olympics, Method EXP collaborated with Kellogg’s and Edelman to create a unique brand storytelling experience, where viewers dive into the pool alongside U.S. Olympic swimmer Tom Shields to see what it takes to train for the games. The team built specific tools and techniques to achieve the right balance of visual stimulation without creating motion sickness – even building a custom GoPro camera rig to compensate for underwater optical distortions.
Method EXP Director:
Method EXP VFX and Post Supervisor: