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Facebook “Friendsday 2017”

Client: Facebook’s The Factory

To celebrate Friends Day, Facebook’s The Factory treated Facebook’s 1B+ active users to custom videos on their home pages. Method collaborated with The Factory’s creative and technical teams to design and execute the :45 second video, which highlights approximately 60 photos from each user’s profile alongside reaction icons in the form of a dancing animated character. Method’s technical team developed an efficient workflow to provide the base video and data necessary for personalization.

Concept, Design, Direction by: 
Method Studios

Executive Creative Director: 
Jon Noorlander

Creative Director: 
Rupert Burton

Art Directors: 
John Likens, Ivan Girard

VFX Supervisors: 
Ivan Guerrero, Gong Myung Lee

FX Supervisor: 
Tomas Slancik