Agency: MullenLowe US       Director: Craig Gillispie     Production Company: MJZ

Corona have released their latest campaign ‘La Vida Más Fina’, which stars actor Pedro Pascal. The spot, directed by Craig Gillispie, features visual effects from the team at Method Studios, led by Creative Director Jesse Bradstreet.

The new campaign highlights the bilingual acting talents of the Emmy Award–nominated and SAG Award–winning actor Pedro Pascal. Pedro’s playful delivery and laid-back style punctuates the core theme of the campaign that La Vida Más Fina (translated as 'The Fine Life') is a state of mind - an active choice to let go and find the fine in life all around you.

Elements that the team at Method Studios helped with include the digital matte paintings, CG sand particles, beach clean-up, and more. And the film featured colour grade from Company 3 Senior Colorist Dave Hussey. 

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