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GE “Childlike Imagination”

Director: Dante Ariola          Agency: BBDO New York          Production Company: MJZ

To illustrate the concept of a child’s imagination at work, Method created a variety of fantastical scenes with CG elements including planes with bird wings, a hospital made of paper, a submarine, a train, and much more – plus a fully CG underwater environment. Within each scene are also dynamic effects such as bubbles, dust, and clouds. The final spot plays as a dreamy animated storybook where anything is possible.

VFX Supervisor: 
Benjamin Walsh

VFX Supervisor: 
Doug Luka

CG Supervisor: 
Brian Burke

Compositing Supervisor: 
Dominik Bauch

Stefan Sonnenfeld (Company 3)