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United ‘Tunnel’

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Sponsors of the 2012 Olympics are certainly making the most of the worldwide success of the London hosted games. This spot for United - the official airline of Team USA - was directed by Joe Pytka and Method Studios were called on to help out with the finishing touches.

The creative brief from Joe was to make the sporting arenas feel magical. The Method team produced a matte painted stadium and combined plates of crowds and flashing cameras for the full effect. The challenge was to make the stadium look Olympic in scale and feel realistic, without it being a true representation of the actual venue.

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