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Call of Duty ‘The Replacer’

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This commercial from agency 72andSunny is a humorous look at how COD fans can happily play their latest Black Ops game 24/7 and yet still function in the real world thanks to someone who specializes in being their replacement - the aptly named 'Replacer'. Brilliantly scripted and acted by Peter Stormare, the successful viral ad also relied on a helping hand from Method's finishing team in LA. The most challenging aspect of the project was the quick turnaround - the two and a half minute spot was shot, edited, finished and delivered within a week.


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