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Dodge ‘Staring Contest’

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W+K have masterminded a set of around 70 TV and web spots for Dodge in an epic campaign for the Durango. Linking in with the upcoming Anchorman sequel, the spots star Will Ferrell as the news reader known as Ron Burgundy and make full use of the character's deadpan humor.

Method's finishing team polished off the spots by removing refelctions and tidying up Ron's wig and facial hair.

As AdWeek puts it: 'The only thing better than Will Ferrell doing brilliantly stupid ads as Will Ferrell? Will Ferrell doing brilliantly stupid ads as Ron Burgundy.'


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