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AT&T ‘Sing’

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Wouldn't it be nice if everyone broke into song in a commercial and it felt somewhat natural and not like a cheesy musical? AT&T manages that feat in a 60-second launch spot for its latest brand campaign, introducing a shiny new tagline: "Mobilizing your world" thanks to the creatives at BBDO.

Method worked with director Noam Murro of Biscuit Filmworks and generated CG ducks, matte painted backgrounds and screen replacements for the spot.


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