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Champs Sports ‘Shoeflakes’

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Our Design team in NY were tasked with creating a series of festive Instagram movies showcasing a range of Champs Sports sneakers. The designs feature 5 photoreal CG shoes which animate within the frame to form snowflakes as if seen through a kaleidoscope.

Shane Griffin and Jon Noorlander art directed and produced the five 15 second animations which involve several hundred shoes and millions of polygons. The creative brief challenged them to make something fresh and eye catching which worked within the constraints of Instagram's format.


  • Motion Graphics
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