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Acura ‘My Way’

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A lot of effort goes into making a car - and Acura show us their way in this latest ad from director Nicolai Fuglsig, agency Mullen and production company MJZ. The spot goes behind the scenes of the new TLX model production and the shoot involved exclusive locations such as the R&D facility, vehicle production line and Transportation Research Center (TRC) in Ohio.

Our VFX team, led by Jason Schugardt, was tasked with a range of visual effects work seen throughout the fast cutting spot. In short, these comprised of CG breath and snow, matte painted backgrounds and car beauty/clean up. The more challenging shots included the dream sequence where the bedroom walls were filled with projected imagery, and the floating head map shot where we get to witness the perfect roadway as imagined by an Acura auto engineer.


Keywords

  • FX
  • Compositing
  • Finishing
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