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Kia 'Share Some Soul'

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Concept Art

Matte Painting

This VFX-heavy spot debuted during the 2011 MTV Video Music Awards and stars the wildly popular KIA hamsters. The apocalyptic backgrounds were brought to life with detailed matte paintings and the hamsters themselves went through character development focusing on their fur and features.


Keywords

  • Award Winner
  • Characters
  • Environments
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