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Canon ‘Inspired’

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Anyone who enjoys capturing a great photo will identify with this ad which demonstrates the lengths people go to in order to snap the perfect shot. Canon ‘Inspired’ directed by Nicolai Fuglsig is a beautiful looking ad from agency Grey NY and production company MJZ.

Since the ad promotes a Canon product, the aim was to capture as much as possible in camera, but it was clear from the outset that the storyline would still require a certain amount of post production VFX. Our Method team helped supervise the shoot and provided rig removal, matte painting extensions for the snow scene and CGI bats for the cave.  For the end product shot, the camera was filmed using stop motion with a CG screen added in post.

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