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MIKE'S HARD LEMONADE ‘BOWLING ALLEY’

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Ad agency Grey brings together a great mix of talent, including director Tom Kuntz, for these wacky spots for Mike’s Hard Lemonade. The premise that ‘it’s always a good time’ to drink an alco-pop beverage is communicated by a selection of crazy scenarios gate-crashing-in on an everyday circumstance. The deadpan Dr. Seuss style of narration adds to the bizarre humor.

Method was brought on board to help out with VFX, although the crew were keen to capture as much as possible in camera. None-the-less, our New York artists worked hard to integrate matte paintings, green screen plates and multiple cuts into the live action footage.


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