Method Studios expands Beauty and Finishing team in New YorkMay 13, 2014
We are excited to share the news that visual effects projects by our
Beauty & Finishing crew in New York have made the shortlist in the
inaugural 2014 CLIO Image Awards - the new
global awards program honoring creative excellence in fashion, beauty
and accessories. The three pieces making the cut in the Video/Film
category are for the short film 'Provocations' and the commercial 'Endless Euphoria' for Calvin Klein, and short film 'L'Invitation Au Voyage' for Louis
Vuitton. The projects were supervised by our Creative Director
Randie Swanberg and Executive Producer Angela Lupo, with color completed by Tim Masick of Company 3. The agencies on the Calvin Klein
projects were CRK Advertising and Baron & Baron, headed by prominent
creative executive Fabien Baron; the agency on the Louis Vuitton film was VLM
and the production company was The Collective Shift.
Method's recently expanded team of artists in New York has resulted from the combination of Company 3 Beauty, whose credits include the 2013 Calvin Klein men’s underwear Super Bowl ad as well as campaigns for Avon, Dior, Michael Kors, Pantene, Revlon and others; and the Method Studios VFX Finishing department.
"Five years ago, Company 3 saw an opportunity to create a go-to beauty VFX shop that New York was desperately lacking," says Randie. "Within our first year we had added top-flight talent, quadrupled in size and established ourselves as the premier local post-production house for this industry category which is so essential to New York City. Method had all the infrastructure in place to help streamline the growing demand for effects work and re-branding the combined group as Method Beauty & Finishing is an important step in our ongoing growth and service to the beauty, fashion and retail industries."
“Hot on the heels of the re-brand of our company, we’re off to an auspicious start,” said Method NY General Manager Stuart Robinson. “This important recognition reflects the excellent work and talent of our people. Outstanding content and creative, and arresting visuals, are increasingly vital to breaking through the ‘clutter,’ and we’re designed help clients achieve that important objective."